Campaign: Product presentation
Location: Remote work from Brazil
In this piece, I have been able to work directly with the client, with no agency or producer in between.
It was a very nice experience where I could direct a copywriter and a graphic designer.
It was a very nice experience where I could direct a copywriter and a graphic designer.
Besides directing this small but great team, I worked on motion graphics, some 3D, editing, compositing, sound design, and project management.
This is a special project for me because I was able to work on the whole process and bring to the real world something that existed only in my mind.
This is a special project for me because I was able to work on the whole process and bring to the real world something that existed only in my mind.
Another thing I like a lot is the mix of 3D and 2D where the product is shown. This was a very important part for the client. They wanted to present how the mattress unrolls and then inflates. Which was something difficult to animate in 2D. So I created the animation in 3D and rendered it with Toon Shader in C4D.
